This is a continuation of the NBA logo ranking series. Rankings 30-21 can be found here
20. Orlando Magic – How would you represent magic in a basketball logo? That’s a tough task. That said, the current Magic logo is pretty good. The blue color is nice, and the flying ball is a good way to get the magic idea across. The font could be a little less deliberate, but overall the style is much better than the old jagged font.
19. Phoenix Suns – I miss the purple. The switch from purple to black make the Suns looks like they’re representing Halloween everyday of the year. Still, the ball/sun hybrid is iconic. If the Suns ever go back to their classic purple, this logo will jump up the rankings.
18. Cleveland Cavaliers – Another shield logo. Thankfully this is the last one. And you know what? The shield fits the Cavaliers name well. It is certainly fitting. The Cavaliers unveiled the new logo right before their NBA Finals appearance. The design is simple but modern. It is the second best of the reworked logos for the upcoming season.
17. Utah Jazz – The Jazz ditched their mountain surroundings for the more retro jazz music note a few years ago. The results? A better logo. Like the Magic and Heat, the Jazz have a difficult name to personify. Especially in Utah, which is not exactly a hotbed for jazz music. While the mountains the Jazz left behind might be more Utah, the music note looks nice and has a retro feel to it. Plus, their jerseys have been majorly upgraded this past decade.
16. Los Angeles Lakers – It’s classic, it’s iconic, it has a ton of history behind it but… It’s a little boring. Purple and gold is a really cool color scheme, but really, that’s all this logo has going for it that makes it cool. It’s just the team name over a basketball. The significance of this logo cannot be undersold, but in the end, it’s pretty plain.
15. Houston Rockets – There’s a lot to like about this logo. The pointy end of the R resembles the nose cone of a rocket, and the rush of exhaust coming off at the bottom during a launch is a nice touch. Unlike most logos, the Rockets logo is just a simple red color. It’s a cool logo. Hopefully the Rockets can work on their jerseys though, they could use an upgrade.
14. Indiana Pacers – Simple, but what suits one of the NBA’s smallest markets better? The Pacers logo has no flash or frills, but it’s still well done and easy on the eyes. The ball flying across the P is reminiscent of the speed found at the Indianapolis 500. The lines also remind me of the Pacers old pinstripe jerseys. Fun fact: the Pacers have the only logo in the NBA that does not feature the team’s city or state.
13. Sacramento Kings – Remember the Kings old logo? This monstrosity that looks a little like the Iron Throne from Game of Thrones. Man, what a mess that was. I would have ranked it last on this list. Like the Jazz, the Kings went back to their roots for their new logo. The gray and purple is a unique and really cool look, and the crown actually looks like a real crown this time. The Kings went from the worst logo in the league to top 15, that’s quite an improvement! Congratulations to the Kings.
12. New Orleans Pelicans – This is one intimidating bird. New Orleans spanning just on top of the wings of the pelican has a font that is reminiscent of the city. The fleur-de-lis (which is also featured in the New Orleans Saints logo) at the top screams New Orleans. If you’re curious, a fleur-de-lis is a stylized lily that usually represents French royalty or saints. Pelicans aren’t the coolest of birds, but the Pelicans logo still manages to look fierce and aggressive.
11. Toronto Raptors – The Raptors logo reminds me of Jurassic Park, which is pretty cool. The raptor claw doubling as the laces of the ball is awesome. But dang it, I miss that dribbling raptor. How much cooler does it get than a dinosaur dribbling a basketball? It may seem a little silly, but what a cool idea. As it stands, the Raptors have a good logo. It just isn’t the dribbling raptor.