In April, the Minnesota Timberwolves unveiled their new logo, ushering in the start of a complete re-brand. The new logo featured a blue and gray wolf howling at a lime green star with a blue basketball as the background. The green in the new logo is much brighter and lighter than the previous forest green, and it is starting to look like the new green will be featured prominently. The Timberwolves are selling t-shirt jerseys that feature the font the team will use on the new jerseys, and one of the t-shirts is the lime green color.
Nothing has been confirmed yet, but it seems likely that the Wolves will have a lime green jersey. Lime green has become an increasingly popular color choice for teams after Nike’s redesign of the Seattle Seahawks jerseys. The Seahawks green Color Rush jerseys prove just hard it is to design a lime green jersey that looks good.
In the NBA, the Atlanta Hawks wore a lime green away jersey for two seasons in the 70’s, back in the “Pistol” Pete Marovich era. Since then, no team has been so bold (or maybe so stupid) to wear those neon green uniforms. That is, until the Timberwolves. It remains to be seen if the Timberwolves will be able to pull off the lime green look, but the odds do not seem to be in their favor.
Information on when the Wolves will debut their new jerseys has been very limited, but the latest reports are that they will be shown between the end of July and early August. In addition to the new logo and jerseys, the home of the Timberwolves, Target Center, is undergoing renovations. With a revamped roster, an updated stadium, and re-brand, the Timberwolves will try to put the past 13 seasons of missing the playoffs behind them.